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From Teesside to Tokyo: Strategies for International Brand Management

What is a brand? A brand is the unique identity and perception of a business, product or service in the market. A strong brand...

Thalia Stowell & Alison Orr

Mar 69 min read

Strategies to Secure your Innovations Globally

Strategies to Secure your Innovations Globally

Strategies to Secure your Innovations Globally

International trade opens new commercial opportunities for companies, but there are benefits that go beyond the basic increase in...

Dec 3, 20247 min read

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