News & Articles

What is a brand?  A brand is the unique identity and perception of a business, product or service in the market. A strong brand...

International trade opens new commercial opportunities for companies, but there are benefits that go beyond the basic increase in...

In today’s global economy, intellectual property rights (IPRs) and intangible assets (IAs) play a pivotal role, offering a vital means of developing new income streams through exploitation of assets via international markets and a way to accelerate technological advancements and brand reach via international partnerships.